Big little lies
AI is Still Making Things Up (and it’s Getting Worse)
ChatGPT’s latest model update underscores a growing problem for marketers—the smarter AI gets, the more it confabulates.
Arms Race
The Future of Warfare Looks a Lot Like Marketing
As nation states grapple with the reality of AI on the battlefield, brands have many of the same issues to consider.
Back to the Future
AI Startups: It's Time for a History Lesson
As consumers lose patience with half-baked AI products and empty marketing claims, smart startups will get back to brand building basics.
Natural Selection
How to Survive the Great Agency Extinction
As AI begins devouring marketing agencies, a select few are thriving—with a new kind of value creation.
Stolen Words
The Plagiarism Police are Knocking
How AI-generated content is putting every marketer, agency, and brand at risk.
Grudge Match
AI vs AI: The Escalating Email War
AI-fueled outreach is more powerful than ever. So are the defenses trying to stop it. What happens next?
Plot Twist
Journalists are the New Marketers
How ex-reporters and newsletter renegades are rewriting the rules of marketing.
Tough Love
No More Mr. Nice Bot: Why I Turned ChatGPT Into a Meanie
An abrasive AI assistant is making me a better marketer. Here's how to get your own.
Progress Interrupted
The AI Boys' Club is Coming for Marketing
Women fought for decades to lead in marketing. But will the AI revolution erase their hard-earned gains?
Opinion
Confess or Conceal: The AI Dilemma for Marketing Agencies
Every agency should be using AI for content creation. But should they tell clients?
Opinion
Rise of the Underdog: How David Beats Goliath in the AI Era
Technological shifts don't always favor the biggest players—they favor those who adapt the fastest. But will the underdogs seize the moment?
Brand
The Personalization Paradox: Why Automated Authenticity is Killing Your Brand
The promise of AI-driven personalization is huge. But brands are stumbling into a precarious paradox: The more they lean into it, the less they stand out.