Tough Love
No More Mr. Nice Bot: Why I Turned ChatGPT Into a Meanie
An abrasive AI assistant is making me a better marketer. Here's how to get your own.
Carter Edsall
After 30 years growing brands for Disney, Nissan, Universal, and other corporate giants, I'm building AI Marketer to help startups, challengers, and next-gen marketers own the future.
And the Winner is
Anything Your Deep Research Can Do, Mine Can Do Better
The AI Research Wars Have Begun—But Should Marketers Even Care?
True Story
If You Only Read One Book on AI…
The backstory of AI in "Genius Makers" is more than a behind-the-scenes drama. It’s the ultimate primer for marketers and brand leaders.
Progress Interrupted
The AI Boys' Club is Coming for Marketing
Women fought for decades to lead in marketing. But will the AI revolution erase their hard-earned gains?
Agent Mania
Test Drive the Future of Work with Agent.ai
Everyone's talking about AI agents. Dharmesh Shah is actually delivering them. Here's my review...
News
The DeepSeek Disruption: A Masterclass in Marketing
DeepSeek has thrown down the gauntlet. But the real story isn't about AI.
Opinion
Confess or Conceal: The AI Dilemma for Marketing Agencies
Every agency should be using AI for content creation. But should they tell clients?
News
The Dark Side of DeepSeek: A Hidden Lesson for Marketers
As China's AI contender dominates headlines, it's time to consider the real price of fast, cheap, and easy AI.
Opinion
Rise of the Underdog: How David Beats Goliath in the AI Era
Technological shifts don't always favor the biggest players—they favor those who adapt the fastest. But will the underdogs seize the moment?
Brand
The Personalization Paradox: Why Automated Authenticity is Killing Your Brand
The promise of AI-driven personalization is huge. But brands are stumbling into a precarious paradox: The more they lean into it, the less they stand out.
Creative
Marketing Killed Creativity. AI is Bringing it Back.
Marketing departments that once thrived on creative intuition now run on dashboards. But next-generation brands are thinking different.