AI or the Highway
Tech CEOs Get Brutally Honest About AI and Jobs
Memo madness grips social media as more tech leaders publish stern AI-first "wake-up calls."
Carter Edsall
After 30 years growing brands for Disney, Nissan, Universal, and other corporate giants, I'm building AI Marketer to help startups, challengers, and next-gen marketers own the future.
Seems Like Old Times
Search May be Dying, but SEO isn’t Going Anywhere.
As consumers migrate from traditional search engines to AI, smart brands are doubling down on SEO. Here’s why.
Big little lies
AI is Still Making Things Up (and it’s Getting Worse)
ChatGPT’s latest model update underscores a growing problem for marketers—the smarter AI gets, the more it confabulates.
Social Intelligence
Is Meta.ai the Future of Social Media?
The "Discovery" feed in Meta's standalone app is redefining generative AI and social media as the two worlds inevitably converge.
Arms Race
The Future of Warfare Looks a Lot Like Marketing
As nation states grapple with the reality of AI on the battlefield, brands have many of the same issues to consider.
Trouble in the ranks
Google Declares War on AI Generated Content
Are the search giant's new guidelines assigning its "lowest quality" rating to your website?
Artificial Information
How to Create Error-Free Content With AI
Protect your brand—and your own butt—from the false facts and high-stakes hallucinations generated by AI.
Back to the Future
AI Startups: It's Time for a History Lesson
As consumers lose patience with half-baked AI products and empty marketing claims, smart startups will get back to brand building basics.
Uncanny Resemblance
Are AI Avatar Videos Finally Ready for Prime Time?
I really want them to be. Here's my honest opinion...
Faking It
Welcome to The Golden Age of Fraud
With ChatGPT's powerful new image generator, Ghibli-fication is just the tip of the iceberg.
Natural Selection
How to Survive the Great Agency Extinction
As AI begins devouring marketing agencies, a select few are thriving—with a new kind of value creation.
Unfair Use
AI vs IP: What Brands Can Learn From the Studio Ghibli Controversy
Creative counterfeiting with ChatGPT is sparking a cultural debate—but for marketers, the answer is clear.